Large format printing house – great opportunity for a viable business



Launching a business in the advertising sector may turn out be a very profitable endeavour, as every single company seeks for efficient ways of advertising and presenting their offer. One of the most financially attractive types of business is undoubtedly large format printing.

Location

Large format printing houses are usually located in the suburbs (frequently in the houses of their owners). A large number of such companies possess their offices in a very attractive places, whereas the production facilities are located out of the city.

Equipment

First of all, we will require a professional printing plotter. In advertisement printing, the most commonly used devices include solvent plotters and UV plotters. The former type operates on solvent-based paints and is considerably cheaper. Due to this fact solvent plotters are most frequently chosen by smaller printing houses. Additionally, we will also need to invest in powerful computers that will handle plotter printing. Moreover, an appropriate graphic software will be required to manage projects  supplied by our customers. Obviously, the software will also be utilized while working on the new projects.

The scope of offer

The offer of a large format printing house is by no means restricted only to the external advertising. The comprehensive offer may include among others: banner printing, self-adhesive foil printing, vehicle marking, wallpaper photo printing, paintings reprinting, information boards manufacturing, etc. Additionally, most of the large format printing houses offer advertisements designing and installation.

Marketing

The owner of the large format printing house should know best, which types of advertisements are attractive for the potential customer. Undoubtedly, a good idea is to invest in large-scale banners and billboards. Moreover, we should also take care of preparing a professional website, via which we could sell our products and services. The competition on the market is very strong which means that our marketing strategy should be carefully planned.

Start-up costs?

From $25,000 to $100,000.

Possibility to work from home? 

Yes.

Possibility to work part time?

Yes.

Possibility to enter into a franchise agreement?

No

Possibility to work remotely?

No.

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Business idea category: Advertising, Computers, Media & Publishing, Technology

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